Bob's Cycle Cornwall Ltd. was established in March 1989 after I (Bob) & my wife (Diane) found ourselves out of work when the Yamaha dealership we worked at closed in 1988.
I had always dreamed of opening a motorcycle dealership since starting in the business as an apprentice mechanic in 1972. I felt now was the right time. This is the old shoe string story. I had no money and no job.
Even worse, although I was well around the area as a top motorcycle mechanic, I had absolutely no business training or experience. What I did have was a good understanding of what people wanted when they walked into a dealership. I am not a genius, all I had to do was listen to them.
Diane and I re-mortgaged our house and used the money to secure a letter of credit needed to get the wholesale financing necessary for the Suzuki Franchise. The rest was spent on renovating an old building and purchasing parts, accessories and equipment needed. We were now broke and very worried. March came and before we were ready to open for business the bikes started rolling in looking for service. We were swamped in no time and looking for mechanics. With myself and a few apprentices in the service department and Diane working in the parts counter and office, we barely kept up with the demand. We concentrated on giving the customer the best service possible at a fair price. Soon word of mouth brought more business than we could handle. People liked the service so much they that maybe they should buy their new bikes from us as well, so the bike sales started growing as well.
In 1993, or son David joined the business as an apprentice mechanic. He was extremely successful and is the only one here to have an inter-provincial license. He is now service manager and helps out with sales.
In 1995, I bought out a Kawasaki dealer and added the full line Kawasaki franchise to the Suzuki motorcycle & ATV line-up. We invested everything that came in back into parts & accessories, and we were beginning to outgrow our space.
In 1999, our daughter Elise also joined the business after seven years working in various other fields. She completely took over the parts & accessory department, including purchasing and displaying. She's the best we've ever seen and if she wasn't family, all our competitors would try to steal her away.
In 2001, we purchased a newer and larger building in a high traffic area and our sales promptly increased by 51%. We made our business with great service and we intend to keep doing it for a long time.
We are here in the community for you and look forward to serving you today and for many years to come.
Bob & Diane Caron